Brand Strategy
Untangling the knot.- Positioning
- Audience research
- Messaging
- Go-to-market
We pull on the loose threads until your positioning, audience and message are crystal clear, for UK, UAE and wider GCC markets.
Calm strategy.
Wild ideas.
A Cairo-born creative & marketing studio making brands impossible to scroll past, for ambitious businesses in the UK, the UAE and everywhere in between.
What the cats learned to do
Brand strategyIdentitySocial & contentPhoto & videoPaid mediaWebsites
(the idea)
Chaos is the raw material. Quiet is the craft, the part where we turn it into something your customers actually remember.
(the litter)
Six cats went looking for the o.
Each one learned a trade.
Hire one cat or the whole litter. Every engagement gets a senior team, one point of contact and a plan written in plain English.
Identity & Design
Dressing up, seriously.- Logo & identity
- Visual systems
- Packaging
- Guidelines
Logos, visual systems and packaging with enough personality to be remembered and enough discipline to scale.
Social & Content
Making noise, on purpose.- Social strategy
- Content calendars
- Community
- AR / EN copy
Always-on social that sounds like you on a good day. Bilingual Arabic & English copy, calendars, community management.
Photo & Video
New angles, every shoot.- Art direction
- Photography
- Reels & short-form
- Motion
Art direction, shoots, reels and motion, produced in Cairo with a crew that treats every frame like a campaign.
Performance & Paid
Chasing what matters.- Paid social
- Search
- Creative testing
- Reporting
Meta, TikTok, Snap and Google campaigns built around real business numbers, not vanity metrics.
Web & Digital
A home worth curling up in.- Websites
- Landing pages
- E-commerce
- UX & CRO
Websites, landing pages and e-commerce that feel calm to use and convert like they mean it.
(the work)
They found it in
other people's brands.
Restaurants, studios, cafés, florists and one very busy dog hotel. A few of the brands we've shot, shaped and grown.
La Fiamma
Italian restaurant
“Fire, pasta, and a camera that never sat still.”
See all La Fiamma work →
(why cairo)
Made in Cairo.
Built for London & Dubai.
Cairo sits right between London and Dubai. Play with the day below and you'll see why our clients never get a 3am email.
Drag the sun ☀ Cairo time
All three cities are at their desks. Perfect time for a call.
London10:00deep in meetings
Cairo11:00deep in meetings
Dubai13:00lunch break
overlap000612180011:00
(process)
Herding cats,
with a plan.
01
Sniff around
Discovery
Workshops (remote or in London / Dubai), audits, competitor digging and a lot of honest questions.
02
Pounce
Strategy
One clear idea, a plan to own it, and the KPIs we'll be held to.
03
Play
Create
Identity, content, shoots, campaigns. The chaotic bit, beautifully organised.
04
Purr
Launch & grow
Ship, measure, refine. Monthly reporting in plain English, not dashboards nobody reads.
(your turn)
Give us something
to chase.
Pick a cat. Each brief takes a few minutes, saves as you go and ends with a little party. Every question is optional. We just like knowing things.
015 to 7 minMedia buyingAds that chase the right people.0210 to 15 minStrategy & brandingUntangle the knot, properly.035 to 7 minWebsite projectA home worth curling up in.
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